Celebrate Holi with The Great Indian Single Malt

Right about now, one can hear the cheerful cry, “Holi hai!” (it’s holi), resonate across every nook and cranny in India. From the smallest villages to the largest cities, the festival of colours is celebrated with great enthusiasm and immense joy. And since we at Paul John Single Malts celebrate all things Indian, we are not far behind. Taking a sip of one of our favourites, Paul John Bold, we too are ready to plunge headlong into the festivities.

Holi is a two-day festival, celebrated to usher in spring. It is popularly known as the festival of colours, or the festival of sharing love. Friends and family gather together, and splash each other with colours and coloured water. They sing, dance and make merry. Traditional delicacies and drinks are served generously. And everyone is in a blissful state of joy, with their faces streaked with colours, hearts full of love and belly full of delicious treats.

As with any festival in India, Holi too symbolizes the victory of good over evil. According to ancient Indian mythology, the demon Holika was slayed on this day, over a pyre of fire. That’s why the night before Holi, people light a huge bonfire to ‘burn away all things evil’. Yet another legend has it that Holi is a celebration of Lord Krishna’s eternal love for Radha.

The festival has its own variations as one travels across India. But perhaps, the strangest form of it can be witness in Barsana, where it is celebrated as ‘Lath mar Holi’. Barsana is a small town near Mathura in Uttar Pradesh. Legend has it that Lord Krishna visited Barsana where his beloved Radha resided. He playfully teased her, but was chased away by the women of the region. This story is brought alive every year, when the men of Lord Krishna’s village, Nandgaon, are chased away with sticks (or lathis) by the women of Barsana. And that’s how the festival earned its name, ‘Lath mar Holi’.

But Barsana is an exceptional case. The rest of India just uses colours to play Holi. There is a spirit of exuberance in the air. And one needs to experience it to truly enjoy it. So the next time you visit India, do time your trip and partake in our celebrations. The Great Indian Single Malt shall welcome you with open arms and an open heart.

Happy Holi!

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