The Edinburgh Festival Fringe is one of the largest arts festivals in the world and takes place every August for three weeks in Scotland’s capital city. This year the festival was held from 12th to 14th August, and each day saw approx. 500 people attending the show. This was our first year at the Whisky Fringe where we had the opportunity to let the Scottish consumers try Paul John. Guests were finding it hard to believe that India made such good whiskies.